Feautured Image

Despite the hills, our hometown has tons of neighborhoods that are fun to explore on foot. And since Rothy’s are the best flats for walking, we’ll show you where to go and what to wear in the city known for fog, food and gorgeous views.

Clockwise from top right: Andytown Coffee <a href="http://brianaaugustina.com/2016/01/24/andytown-coffee-roasters-a-tribute/">via Briana Augustina</a>, Outerlands <a href="http://www.concreteworks.com/2014/06/03/outerlands-now-open/">via Concreteworks</a>, Woodshop <a href="http://lianne-milton.photoshelter.com/image/I000058SqG_YrCJc">via Lianne Milton</a>.

Outer Sunset

Pair with: Bright Blue Birdseye Point

Everything in this far-off corner begins and ends at the beach. Kick off the morning at Andytown Coffee, then grab the breakfast sandwich at Devil’s Teeth. Brunch at Outerlands is worth the legendary crowds. Just swing by Woodshop to admire locally crafted wares and surfboards while you wait.

Clockwise from top right: Jane <a href="https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjzqczZ8JzTAhVK8IMKHSrNB88QjhwIBQ&url=http%3A%2F%2Fhoodline.com%2F2016%2F06%2Fjane-to-open-bakery-cafe-in-former-taco-bell-kfc-on-geary&psig=AFQjCNE49-t0zalMgy6yfo86UWGO3nNd6g&ust=1492016472393975">via Hoodline</a>, Flowers <a href="https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=0ahUKEwj5gey_8JzTAhUY8YMKHWtxCEsQjhwIBQ&url=http%3A%2F%2Fflowerssf.com%2F&psig=AFQjCNFAbfkJvqzUQwhr0uWdpj4I9Bhncw&ust=1492016407669445&cad=rjt">via Flowers SF</a>, Elite Cafe <a href="https://www.flickr.com/photos/25229906@N00/20486225270">via Flickr</a>.

Pacific Heights

Pair with: Captoe Black Flat

Fillmore Street is the block to walk. You’ll find fresh scents at Le Labo and fresh blooms at In Water. Brunch lovers must choose between Jane, a neighborhood favorite, and Elite Café,  which transports you to New Orleans the moment you dig into a dish. Post brunch check in to see the latest lip gloss and skin care line at Credo. Finish the day with a scoop from Smitten, whose churned-to-order ice cream couldn’t be more San Francisco.

Clockwise from top right: Trick Dog <a href="https://lifeandthyme.com/spirits/bon-vivants-trick-dog/">via Life & Thyme</a>, Mission Chinese Food <a href="http://www.bonappetit.com/restaurants-travel/article/9-mission-chinese-food-san-francisco-ca-and-nyc">via Bon Appetit</a>, Reformation <a href="http://www.sfgate.com/style/windowshopping/article/Reformation-boutique-brings-e-commerce-ease-to-SF-10951439.php">via SF Gate</a>.


Pair with: Red Camo Point

Authentic taco joints (La Taqueria is a must) and vibrant street art abound alongside some of the city’s best, if most hipster, bars and eats. Stop by Loló for inventive Mexican, Mission Chinese Food for cultural mash-ups, and Trick Dog for creative cocktails at their finest. Don’t miss Reformation to give your Rothy’s clothes companions.

Left to Right: Bix <a href="https://www.yelp.com/biz_photos/bix-san-francisco?select=gfbQp1nXyyvmDOrJZQTI9A">via Yelp</a>, Reveille Coffee.

Jackson Square

Pair with: Orchid Solid Point

Right next to North Beach and Chinatown, the chicest pocket of the Financial District houses an eclectic mix of professionals, work-from-home consultants and the occasional tourist. It’s also our backyard. Art galleries, coffee shops and upscale eateries make it an inspiring place to work. Our top hits: Roth’s own Hedge Gallery, super-sleek Réveille Coffee and jazz-accompanied dinners at Bix.

Clockwise from top right: Noe Valley Wine and Spirits <a href="http://www.plumpjackwines.com/">via Plumpjack Wines</a>, Mill Mercantile <a href="https://thethinkingtank.wordpress.com/2012/08/23/mill-mercantile/">via The Thinking Tank</a>, Mill Mercantile <a href="http://news.apronandbag.com/mill-mercantile-sf/">via Stanley & Sons</a>.

Noe Valley

Pair with: Cherry Flat

Known for couples and families, Noe’s Victorian-lined streets have recently become home to techies in search of an easy commute. Pop by Noe Valley Bakery for homemade breads and pastries and Noe Valley Wine and Spirits for interesting vintages and park-ready drinks (think canned Moscow Mules). Fashion-forward boutiques like Mill Mercantile give you permission to stay and shop.


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